First Reactions to IMAX screening of Tenet by IMAX employees
Some IMAX employees had the opportunity to watch a screening of Tenet before its worldwide release. Deadline has reported the reactions as follows:
Due to strong ties between Imax Corp. and filmmaker Christopher Nolan, a number of employees have gotten a look at his long-delayed film, Tenet, as it gets ready to finally make its commercial bow on August 26.
“Several people at Imax were involved with Tenet at the post-production phase,” CEO Rich Gelfond said Tuesday during a conference call with Wall Street analysts. “Their reaction was, ‘Oh my God – I forgot how great it was to be in a movie.’ Tenet is just a beautifully filmed, beautifully made, wonderful movie. … It wasn’t just one person, at one age. It was a number of Imax employees who spontaneously said that to me.”
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Descriptions of internal Tenet reactions came in response to an analyst’s question on the earnings call about the company’s staff getting to enter theaters again. That experience has remained out of reach for U.S. film fans for the past four months. CFO Patrick McClymont added to Gelfond’s comments by observing that “a number of our colleagues” were in China last weekend to “try out” the newly refined theatrical setup. Imax said 409 of its locations there have reopened, with several new precautions in place.
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