March 17th, 2015 / 1 Comment


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Current Estimates

So according to Indiewire:

“Not doing quite so well (though it was released day-and-date on VOD) in its third weekend was “Maps To The Stars,” which Focus Features took from 61 down to 17 theaters this weekend after an Oscar qualifying release in late 2014 (which did result in a Golden Globe nomination for Julianne Moore, but not much else). The result was a 71% drop from last weekend, with “Maps” taking in just $19,000 for a $1,118 per-theater-average. It has now grossed $313,700.”

Again, the above figures are estimates from Box Office Mojo, who still haven’t corrected their foreign totals figure.  I’m trying to get figures for Spain – fingers crossed.

According to The Numbers:

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and this is an interesting little tidbit from The Numbers back on 27 February 2015:

Maps to the Stars – Reviews
An ensemble drama directed by David Cronenberg. The film is earning some of the loudest buzz on this week’s list; however, its reviews are merely good and not great. Furthermore, it is opening on Video on Demand, so its box office potential is even lower”

and on 4 March 2015:

“Maps to the Stars opened in more theaters than a limited release should (66) and also debuted on Video on Demand, so it should come as no surprise that it really struggled. On the other hand, it avoided the Mendoza Line by earning an average of $2,173, so it could have been worse. …

On a side note, it has come to our attention that the Wikipedia article for the Mendoza Line has cut back on the details, so much so that it doesn’t really help people who don’t know what that term means. So for a refresher… In baseball terms, the Mendoza Line refers to a batting average that is so low that it doesn’t matter how good the player is defensively, they are still a liability for the team. In box office terms, the Mendoza Line refers to a per theater average, $2,000, that is so low that it doesn’t matter how good the film’s reviews are, or any other factor for that matter, because theater owners will drop the film before word-of-mouth can help its legs. It used to be that if a film opened below the Mendoza Line, it would lose money no matter what. It is becoming less of an issue now, as Video on Demand is becoming more important. If a film premieres on Video on Demand, then its theatrical run is little more than an afterthought.”

Interesting bit of background.  You know I’ll be back in a day or so with “actuals”.

Actuals

$318,631 … still no up to date figures for foreign though.

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  • Carmel
    Posted on March 16, 2015

    Per theater takings are slightly up. I see that as a wonderful result. Especially as it is on VOD

  • Leave a Reply



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