New Interview: Rob featured in The Wall Street Journal
Some wonderful snippets here – and the commercial will debut during the Olympics in February!! Exciting stuff 😀
Since premiering in Europe last September, Robert Pattinson’s steamy Romain Gavras–directed fragrance commercial for Dior Homme has generated more than 15 million views on YouTube. When the black-and-white short, starring the 27-year-old Twilight-saga heartthrob makes its American television debut in February, during the Olympics, that number should increase exponentially. Pattinson’s steely glances are being repurposed to promote Dior Homme Eau for Men, a fresh new grapefruit and coriander-spiked riff on the heady, iris-laden original scent that hits shelves exclusively in the U.S. in February.
“I like trying to do ambitious things,” says Pattinson. Pairing the Parisian luxury brand with Gavras’s “violent and visceral” approach was his idea. (The director’s infamous 2010 video for M.I.A’s “Born Free” was pulled from YouTube for its graphic content.) “That’s what got me really enthusiastic about the campaign, that [Dior] wasn’t shying away from anything.” Pattinson’s beauty contract has afforded him a few other perks. “I was a brush-your-teeth-and-have-a-shower kind of guy. I can’t tell if it’s because of my association with Dior or because I’m older, but I’ve started moisturizing,” he says, calling out the brand’s Dermo System Repairing Moisturizing Emulsion as his current skin salve of choice. With a tinge of sarcasm, he adds, “It’s been a quite profound change in my life.” As for the fragrance he fronts, Pattinson likes it best in shower-gel form. Other musts include Nudie jeans and “old Hanes T-shirts,” he says. “There are stores that sell these sweat-stained T-shirts for like $80. It’s a weird cult!”
Up next for the British-born star is director David Cronenberg’s Maps to the Stars—a “darkly comedic Hollywood satire ghost story,” according to Pattinson. He also has projects with Werner Herzog and Anton Corbijn in the works. “This year, I’m trying to see what my niche is.”
9 comments on “New Interview: Rob featured in The Wall Street Journal”
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Maria
Oh I bet I could help Rob find his niche.
Thanks for posting Jules!
Michelle
Excitement for the US – let’s hope the commercial has some new footage mixed in *crosses fingers* Oh & brings with it some new stills – not greedy at all am I *giggles* Thanks for posting Jules 😀
Sue
Oh God, I think I just got too much information to handle this morning. Visions of a shirtless Rob brushing teeth & moisturising & showering ……. it’s playing on loop like a short film in my head LOL!!!
*cough cough* Thanks for that, Jules.
Silvie
Go for it lucky US people, this is definitely excitement plus…for everyone. Yum yum 😀
Maria
And @Michelle we already know Rob’s won GOLD at life 🙂
Michelle
TRUTH Maria 😀
Carmel
Oh God. Like Sue, I don’t need Gavras’s help bringing the image Rob paints for us to life (shower gel *groans*) – although I wouldn’t object to him giving it a go 🙂
Trish
LMAO – you bawdy ladies make me howl, sometimes. I’m sorry, but now you’ve got me thinking about all sorts of unmentionable personal details about Rob’s bathing habits…. NNNNOOOOOO!!!! DON’T GO THERE!!!!! I think I’ve just earned myself a WEEK in the Naughty Corner…
Sanguine
Thank you, Maria!!
Now those naysayers can no longer say he doesn’t shower! There’s always that little area right in the middle of the back that one has a hard time reaching. *ahem* Sorry, zoned out for a minute or five.
Yeah, I got your niche riiiiiiiight here…