Now this is a nice little surprise and yes he is the perfect man to be the face of Dior Homme.

Rough translation via Google translate:

Pattinson? The more he lives. Portrait from Lindberg, the actor relaunches Dior Homme.

The collar is raised. The look becomes more penetrating, the hair reflects the disturbance. Robert Pattinson New Dior Homme Intense advertising campaign has something different.  Entrusted to the famous goal by Peter Lindbergh (the photographer has just signed, among others, the Pirelli Calendar 2017) Sexy English vampire moves to New York where he plays the role of the rebel with a contemporary mood. Elegant in Dior white shirt and black tie, Pattinson the man who could play a thousand different roles and always a little ‘ambiguous about his true identity. Its essence is far from compelling: it has character, but mysterious. In short, the perfect man to be the face of the eau de parfum created by Francois Demachy, oriental-woody jus that is not afraid to give a floral heart. Dior Homme Intense, in fact, are much recognisable lavender, as the iris (distinctive feature of the entire range), sublimated by a rare hibiscus note (ambrette). Flowers blooming in the dark, when it releases the highest rate of seduction.” [My emphasis]

Thanks Posh.