According to Buro 24/7:
“Jonathan Anderson and Rakim Myers, better known as A$AP Rocky, met a year ago at the Moschino show and, as they say, sang. “Once we became friends right away – said A$AP Rocky, – and one thought:” Hey, why do not we let the joint collection of clothes? ‘. ”
No sooner said than done. Collaboration JW Anderson X A$AP Rocky showed on passing these days in London fashion week, London Collections: Men, and after the show, Anderson and Myers noted the success of the noisy after-party in the company of Robert Pattinson, FKA Twigs, Michael Lockley and other celebrity friends.”
The connection between Robert and A$AP Rocky is that they are both faces of the new Dior Homme campaign.  Kris Van Assche shared the new photoshoot of A$AP Rocky on his instagram today and WWD states:
Known for his eclectic and daring fashion sense, A$AP Rocky assumes a more couture guise as one of four faces of the latest Dior Homme campaign.
…
Vanderperre’s Dior effort, styled by Olivier Rizzo, follows a fall Dior Homme campaign lensed by Karl Lagerfeld and featuring actor Rob Pattinson. (Lagerfeld shoots the so-called pre-collections, while Vanderperre captures the runway togs.)
In a funny coincidence, Pattinson and his singer girlfriend FKA Twigs turned up at a party in London on Sunday night hosted by designer Jonathan Anderson and A$AP Rocky, who collaborated on a capsule range for the J.W. Anderson brand.
Van Assche noted that Lagerfeld’s Pattinson spots “makes the picture even more complete†in terms of Dior Homme’s embrace of different types of men. “I’m trying to push this idea of diversity within one point of view, one style,†he said.”
Thanks Julia for photo heads up
UPDATE: Â New photo via Numero
Thanks Pattinson At Work
UPDATE: 16 JUNE 2016
Love that this one is HQ
Couldn’t help myself
Source via ROBssessed
Ha. It’s not often that Rob looks short in a pic! How tall is that guy?!