December 6th, 2014 / 4 Comments

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Remember earlier this week we posted about a very quiet small run in Los Angeles for Maps to the Stars and it was alluded to a possible Oscar campaign?  Well it looks like it’s not for the Oscars, but for a Golden Globe for Julianne Moore.  According to Indiewire:

“So why is Focus World, which picked up the film on the heels of its Toronto premiere, bothering with such a hush-hush, no-profile early release at all? It looks like they’re giving the film a run rather than a push.  …

Well, there’s a reason why there has been no official announcement that “Maps to the Stars” would make an Oscar-qualifying run this year. Julianne Moore’s awards campaign reps nixed those rumors back in October, stating that “‘Still Alice’ is pursuing an Academy Awards campaign through Sony Classics. To avoid confusion, we are pursuing a Golden Globe nomination only for Julianne Moore as Best Actress.

Focus World Senior VP Anjay Nagpal confirms that the multiplatform distributor is partnering with original distributor eOne to fulfill their commitment to give Moore a Golden Globe awards campaign. This quiet one-week play meets the bare minimum screening requirements for an LA qualifying run (seven consecutive days, one showing per day). The lack of publicity and advertising technically rules out Oscar eligibility anyway, as Academy rules state:

“eligible motion pictures must be… advertised and exploited during their Los Angeles County qualifying run in a manner customary to industry practice.””

And in relation to the US release, it looks like it’s limited to 50 screens and VOD on 27 February 2015:

“Focus World has its eyes firmly on the real prize: a well-supported day-and-date multiplatform February 27 2015 release for “Maps to the Stars” on about 50 screens, with premium placement from cable companies. No question that this gloriously entertaining, shocking evisceration of Hollywood starring Moore, Robert Pattinson, John Cusack and Mia Wasikowska, is a strong VOD play.

… So parent specialty distributor Focus Features–which knows all about winning Oscars– agreed that a Focus World VOD plan was the way to go with “Maps of the Stars.” This hugely enjoyable film is far too messy, disturbing and imperfect to click with voters or even most audiences.”

I have to agree with this comment by Sasha Stone

“And this in spite of Julianne Moore’s hysterically good, Cannes-winning performance as a delusion-addled actress. Is “Maps to the Stars,” as Awards Daily’s Sasha Stone put it, “the movie Hollywood deserves” but no one will see?”

  • Sue
    Posted on December 07, 2014

    Guess I’ll never really understand the strange world of movie making and distributing. At least I’m one of the lucky ones who actually got to enjoy Maps on the big screen. Where it deserved to be seen, IMO.

  • Trish
    Posted on December 07, 2014

    Ah, that explains a lot (like how rarely indie films get nominated for Oscars). I think the GG’s are better anyway, as they have more relevant categories (comedy, musical as well as drama). Unfortunately, the Golden Globe awards don’t get TV coverage over here like the Oscars do. Wahh!!!

  • Maria
    Posted on December 07, 2014

    @Trish the Globes do get coverage but only on FOXTEL from memory.

  • Carmel
    Posted on December 07, 2014

    I’m with Trish – this does explain a lot. Fancy the need to ‘advertise and exploit’ to be eligible for an Oscar. Some of that Hollywood glitter is look a little bit more tacky with this news. I still want to see Rob up there one day but I’m a bit more realistic about the the vehicle required.
    On a positive note – It does look like Julieanne’s year this year. Maybe a GG and Oscar. Maybe.

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