Dior Homme: Case Study. #DiorRob

13 comments
Categories : Dior

How fantastic is this video. DiorRob, breaking records everywhere. Love the text at the end too “This is only the beginning” Yes, yes it is 😀

Thanks to Rhonda for the link.

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13 comments on “Dior Homme: Case Study. #DiorRob

    Sue

    • January 12, 2014 at 12:41 pm

    OH MY GOD!!!!! How brilliant is this! I need to get home to see it on my big screen!!!!

    Thanks so much Michelle & Rhonda.

    Michelle

    • January 12, 2014 at 12:44 pm

    It’s brilliant isn’t it Sue. LOVE it, have watched over & over 😀

    Maria

    • January 12, 2014 at 12:50 pm

    OMG this is brilliant !!!

    Sue

    • January 12, 2014 at 2:45 pm

    Wow. I think I better thank Dior & Thomas Savary too. They”ve both just made my day!

    Going off to send it to a few unsuspecting friends now ……

    Silvie

    • January 12, 2014 at 5:10 pm

    So absolutely brilliant…thanks all. I love the older guy taking a picture of Dior Rob.:D

    Michelle

    • January 12, 2014 at 6:29 pm

    Me too Silvie, how great is that 🙂

    Carmel

    • January 12, 2014 at 6:36 pm

    That was bloody amazing! Really. really bloody amazing! Go Dior Rob! Freakin’ brilliant!

    Trish

    • January 12, 2014 at 7:40 pm

    Sorry if I’m repeating what everyone else is saying, but the first words to pop into my head while seeing this for the first time were: “fucking BRILLIANT!!!” So glad the campaign went well for Dior (more so for Rob!) OMG!!! Did you see the size of those posters?!!! I’d have driven off the road if I had that in front of me – talk about traffic hazards! Love it, love it, love it! PS the product is actually amazing, too, which is a bonus. (And no, I don’t work for Dior or a department store, in case you’re wondering!)

    Maria

    • January 12, 2014 at 10:27 pm

    Haha @Trish. I’m guessing you are spoilt for choice!

    Roberta

    • January 12, 2014 at 11:42 pm

    This is great! It means we’re up for MORE!!!!!

    Jules

    • January 13, 2014 at 9:43 am

    OMG this is out of this world FAN-BLOODY-TASTIC!!!! 😀 Thanks so much Michelle – wow. Just wow. Seeing those numbers, those reactions – it’s just the icing on the best cake in the world. And yes please re just the beginning. Oh my. Bring it on – I love you Dior and everyone involved with this campaign. That is all. 🙂 *happy sigh*

    @Trish LOL re driving off the road. Indeed!! 🙂

    Sue

    • January 13, 2014 at 2:21 pm

    Around 10,500 viewings of this little case study. And the Official Uncensored Director’s Cut is edging toward 17 million. I’ve lost count of how many of those I’m personally responsible for ……

    lise-lou

    • January 14, 2014 at 1:56 am

    Omg Dior Rob overload how freaking awesome is THIS! I want one of those giant billboards in my back yard. Putting it out there just in case 😀

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