I guess small budget, lack of funds for promotion which is why Rob and noone else for that matter other than Christina Ricci promoted this film (didn’t see Uma or Kristin pounding the streets) leads to low box office. Oh and of course the harsh reviews because I forgot Edward can only sparkle and not act. I know people are quick to jump on the – it’s a flop bandwagon – but it’s playing arthouse cinemas, sometimes only one screening per day and I’m not blaming the cast for their lack of promotion. It costs a lot of money to promote and have a premiere. I understand the distributors of indie films can’t justify spending millions to promote when they know it’s not the kind of film that is going to reimburse those efforts. You get what I’m saying – it’s further proof too of what Rob’s been saying during the Cosmopolis promotion – it’s hard to find directors/studios who will take this kind of risk because it’s not always about financial success. And no I’m not making excuses – bigger budget films have had less box office success than Bel Ami in comparison – yeah I’m side eyeing a few of them now. Well at least we can thank Russia for getting behind this film, but Russians more than likely love period dramas since they really do only appeal to a small minority … like me. Oh I’m rambling … anyway here’s some stats:
Box Office Mojo – US – $38,018 (15 cinemas over 3 days … 15 cinemas?)
Box Office Mojo – International – $7,467,691 (are my calcs but I didn’t double check and we know the Aussie figure is wrong).
UrbanCine – Australia – $684,726 (dropped out of Top 10 and is sitting at no. 13 and screening at 84 cinemas)
On a side note – at this stage it hasn’t met budget. And I think the formula for what Hollywood considers a success is that a film needs to make 2.5 times its production costs or something like that … yeah. Oh well – onwards and upwards. I enjoyed it … that’s all that matters to me.