May 28th, 2012 / 21 Comments


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According to Urban Cinefile Bel Ami grossed $264,757 in 3 days, opened at no. 6 in the top 10 (well at least it made top 10) and was only screened in 100 cinemas.   Not that anyone would know about the screenings because seriously advertising in Australia has been pretty minimal if not non-existent.    I don’t know – it’s almost like they don’t want anyone to know it’s been released.   Look how good the promo was in Russia and they got results.  Anyway – I’ve seen it twice and both screenings had a decent attendance.  Let’s see what happens.

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  • Norlin
    Posted on May 28, 2012

    I haven’t seen much if any advertising for Bel Ami in Australia, which is pretty ridiculous. Sometimes I wonder if they are trying to kill the film here before it even gets a chance to be out there. I’m watching it this Thursday and can’t wait to see Robert’s role in this film.

  • Elane
    Posted on May 28, 2012

    I agree with the lack of advertising shame really – considering the amount of advertising for the other flicks Bel Ami hasn’t done so bad. I have seen it and yep off to see it again *can’t keep away* (and purchase on DVD), I will support Rob in his choices and continue to be part of the 1% club which I reckon has grown substantially in the last few days 😉

  • Michelle
    Posted on May 28, 2012

    It really is such a shame that the advertising for the film is so non-existent. It’s not on near me as you all know but I still never saw any promo for it in the city I traveled to see it at. Very unfair, I don’t get it at all. It’s doing well considering. Look forward to seeing what happens as the time goes on. Thanks for the update Maria, always look forward to your BO updates 🙂

    Enjoy your next viewing ephie. I so want to see Georges again but will have to wait until the DVD comes out. Hurry up July 23 (UK release date in case anyone wonders what I’m talking about lol) Rob makes such wonderful choices, always has. As I’ve said many times before. I truly feel so lucky to be able to enjoy his brilliant career. So much success already & so much more to come. No one deserves it more than Rob.

  • Maria
    Posted on May 28, 2012

    @Norlin you’ll enjoy it and please come back and tell us what you think 😀

  • Sue
    Posted on May 28, 2012

    To be honest, I am amazed it’s taken $264,000 in Australia ~ I’ve seen it 5 times (excessive, really?), but each time there were only 10 to 15 people in the theatre ~ half were my friends! Must admit, it’s on in several places in Brisbane, so I’m spoilt for options (sorry Michelle). But sadly, very little promotion at all. It may not be a perfect movie, but I think the cast do a fabulous job with what they’re given, and Rob plays Georges brilliantly. Deserved more of a chance, if you ask me. (And I’ve got to add, I absolutely loved the musical score.) On a happy note, I used my 2-for1 ticket today, and they gave me both tickets for free!

  • Michelle
    Posted on May 28, 2012

    I was saying to the girls, I almost had a private screening at my first session. There was me & only two other people. It was only early morning but still, disappointing to see that there were so few. My second screening was a little better, 12 people including me & 2 males in the audience. One was sitting close by me & seemed to enjoy very much. He responded aloud to many of the scenes/dialogue. Was great to see. Rob is so brilliant as Georges, such a powerful performance. The cast do a really great job. So glad that there are several places for you to see BA Sue, the more places it’s on the better 🙂 I still live in hope that it will be screened at a later date at more cinemas here – keeping my fingers crossed.

  • Ephie
    Posted on May 28, 2012

    Like @sue I am also amazed it’s taken so much money already considering it has not been promoted much at all…I went to Chadstone Shopping Centre on Sunday to see it which is one of the biggest and busiest S/Cs here in Melbourne. It was the 2:30pm screening and there were no more than 12 people in the theatre. Pretty disappointing. Perhaps those who have seen it (apart from us lol) will spread the word because it really is a good film. Not overwhelming wow film but very good nonetheless. i’m going again on Wed to a later session at 7:10 to another shopping centre this time. And then that will be it, i will also have to wait for the DVD to come out.

    Thank you @maria for posting this. I’m sure you will keep us up-to-date.

    PS: I’ve got to say, the new banner is WOW!!! My old grav! Love the wording on it – so so true.

  • Michelle
    Posted on May 28, 2012

    The banner is just brilliant isn’t it ephie 😀 LOVE the wording Jules has used – oh so very true! Thanks so much Jules *mwah*

  • Carmel
    Posted on May 28, 2012

    I think BA has done pretty well considering the lack of promoting. Hopefully these 2 for 1 ticket that are popping up will keep the interest up. I think the movie deserves more than this. I am hoping to see it this weekend again.

    @ Sue, your assessment is spot on.

    @ Jules – You’ve done it again. Thank you

  • Cindy
    Posted on May 29, 2012

    Off to Melb today to see Georges Seeing it tonight and again tomorrow will be robsolated for a day 🙁 so behave girls and I will see you back here wed 🙂

  • Michelle
    Posted on May 29, 2012

    Enjoy Cindy 😀 Look forward to hearing how much you LOVE Georges!

  • Vicky
    Posted on May 29, 2012

    Aside from when I was waiting to buy my movie ticket i’ve seen no advertising at all!!! That said, I really enjoyed the movie and I agree Sue, the cast have done brilliantly with what they had to work with!!!

    Cindy, hope your enjoying your RMB!!!!!

  • silvie
    Posted on May 29, 2012

    Great banner. I saw Bel Ami at Cinema Nova last night. There were quite a lot of people and I was encouraged by the general response that people were having. Some were laughing in parts but not in a nasty way, they genuinely saw humour and this uplifted the atmosphere in the cinema. I don’t know if they all like it but the feel was positive. I loved the movie.

    I was particularly interested in seeing how the women were portrayed because I heard a couple of people say how much stronger they were than Rob…well…..they were merely portraying society at the time. This was even stated in the book/movie that the women were truely the most powerful. As for Rob, he was fantastic in translating the story. His mannerisms, portrayal of that society..in fact everything about him is great I thought the story was believable.
    Truth, stuff the critics. I honestly believe that these critics really don’t get the story. Or they want more than what is meant to be portrayed. This movie was true to the novel for me anyway and I will be seeing it again.

  • Maria
    Posted on May 29, 2012

    Thanks @Silvie – good to know. Yeah I thought he was good – there were some scenes I wish they had put in, but overall I liked his portrayal – as with the women too.

  • silvie
    Posted on May 29, 2012

    I’m going to confess to my hopeless computer skills and ask how I could have a pic instead of my loyal white half person when I make comments. I’m not kidding when I say truely hopeless.

  • Michelle
    Posted on May 29, 2012

    LOL silvie, not hopeless at all. Happy to help 😀

    You need to go to this site http://en.gravatar.com/ & sign up for an account. You do so by clicking ‘log in/sign up’ at the top of the page. Everything is pretty straight forward after that but if you need any further help, just let us know. The tough part is choosing a pic, have fun 😀

  • sharyn
    Posted on May 29, 2012

    I went Fri night with two friends – all 3 of us HUGE Rob fans and including us there were 5 in the cinema.
    I had seen no advertising at all prior to the screening – crazy really.

  • silvie
    Posted on May 30, 2012

    Thank you Michelle, I’ll certainly give it a go. Last time I tried to do something out of the ordinary with my computer, I successfully deleted heaps of stuff. haha

  • Michelle
    Posted on May 30, 2012

    Oh no lol. Good luck silvie & as I said before, just let us know if you need any further help 🙂

  • annie a
    Posted on June 03, 2012

    Went on Friday night to see it and there was quite a few people in the cinema- around 15 or more, which I was pleasantly surprised with.

    Really loved the film too 😀

  • Bee Kaye
    Posted on June 06, 2012

    Really enjoyed this film and have now seen it three times – love that big, big screen. Fascinated to watch the subtle play of emotions on George’s face, so that I could feel what he was thinking before he said one word – Rob you are a Master and your charisma on the screen is a standout. Congratulations to you and to all of the cast and everyone involved, direction, music – so evocative. For first time film directors felt Ormerod and Donnellan did an amazing job. Loved every minute.

  • Leave a Reply



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