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Respecting Rob because actions speak louder than words.
“It’s Robert Pattinson speaking, the former vampire who bewitches even without biting. That’s what happens in the Dior Homme cologne adv. That’s what happens one day in Los Angeles, where we met and interviewed him for the October issue of Glamour Italy…
Do you mind if I chew a piece of gum during the interview?». First info: Robert Pattinson is a polite Hollywood star. Twilight, the vampire saga that made him famous, yielded him a popularity second only to the post-Titanic “DiCaprio-mania”. However, Robert remained a 27 year old down-to-earth guy who asks for permission.
And who quickly changes his mind: «Actually, I’m going to spit it: this is disgusting!». He waits for a hint of approval, then rips the corner of a newspaper, wraps in the “gross piece of gum”, and smiles, while hiding the “misdeed” with his hands. Second info: Rob, as his friends call him, with his flipped back baseball cap and his three days’ stubble , is also funny.
“Do you want to try an Italian one?”, I ask him. «Really? Thank you!». He delicately takes the package. While opening it, with his half British half American accent, he reads: “Denti bianchi, sorriso protetto (i.e.: white teeth, protected smile)”. He hasn’t got a single word, but looks enthusiastic. He tries one, then reclines his head, so all that one can see is his thick eyebrows, and, right below, two blue slits. He whispers: “Yours are much better”.
Third info: Pattinson could win anyone over with just one look.
Or even one smile: it happens in the adv for the Dior Homme cologne, of which he recently became spokesperson, taking over Jude Law’s role. The commercial begins and, for the first 20 seconds, Robert is serious, thoughtful, intense. Then Camille Rowe, his partner on set, pretends to kiss him, while in fact attempts to bite his lips. That comes unexpected: he smiles, and the public melts. Every woman, no matter her age, secretly wishes to be in the shoes of the only creature who is able to light up the handsome, gloomy guy.
I don’t actually like talking about Rob’s salary – I think talking money is crass, but I did want to point out that according to The Hollywood Reporter Rob is definitely being referred to as an “A List” Hollywood actor. That’s some nice company he’s keeping there. Hmmm funny I recall people saying Rob wasn’t an A list star.
“The fashion house Dior might hope its new arrangement with Robert Pattinson works just as well as Charlize Theron‘s J’Adore ads, as it is paying him at least $12 million to represent its Dior Homme fragrance for the next three years.”
“3 year Dior deal” always brings a smile to my face.
“Until now, Robert Pattinson has never endorsed a brand in his life. The Twilight star could have boosted his earnings with lucrative contracts but chose not to. It’s Wednesday 12 June 2013 and that’s set to change. We’re at Soho House in West Hollywood for the world premiere of the new Dior Homme campaign and Pattinson is the face. Set to Led Zeppelin’s ‘Whole Lotta Love’ and directed by Romain Gavras, 1000 Lives is a moody one-minute film following a love-struck couple across New York – and a long way from Edward and Bella.
Dressed in a blue two-button Dior Homme suit and black T-shirt, Pattinson opens up about his first signing. “I was reticent about doing commercials,” he confesses. “I’m always very hesitant to work with big companies.” To convince him, Dior gave Pattinson free rein on the project from the concept to execution. “Romain was my first choice from the beginning,” he says. “I had no idea what to expect going into it; we were just making stuff up. I’d never worked like that before.”
Gavras’ idea was to turn the perfume ad archetype – “a guy with lots of chicks driving expensive cars” – on its head. So there’s a beaten up BMW – which Pattinson crashed on the first day – and a single love interest: model-turned-actor Camille Rowe. According to Pattinson the story line sees two people in a “self-destructive” relationship, like “magnets that repel each other but for a brief second manage to touch – something that shouldn’t have happened”, leaving us to ponder, post Kristen Stewart, whether he drew inspiration from his own experience.
At 27, Pattinson is clearly breaking free of his teen-vampire beginnings: “It was a strange period to be shooting; it was one of the first times I felt like an adult.” Reflecting on the campaign Pattinson reveals, “I’m quite attached to it now. It seems honest, maybe because it was fun making it. It didn’t feel like we were doing a commercial. Even watching it I don’t feel like I’m trying to sell anything.” Which bring us back to why Dior hired him: to sell fragance. So what was his first? “My aunt gave me L’Eau D’Issey when I was 12 – the same summer I discovered hair gel. I thought I was super classy,”