According to Lorena Blas of USA TODAY Rob has hit No. 1 on their Celebrity Heat Index.   This is the first time Rob’s hit the front of the pack (and I’m not sure if that’s a good thing given it relates to media exposure including gossip mags etc). 

I love her opening line “Robert Pattinson is hotter than Brad Pitt this week”.  Lorena  just a word of advice, in our world Rob outdoes Brad every week.  The article goes on to say:

“After a steady rise, the 22-year-old Twilight star has hit No. 1 on USA TODAY’s Celebrity Heat Index, which measures media exposure. Pattinson is only half of the centerpiece cover image on the current issue of OK! and made No. 1 only on PopSugar.com’s list of top stories, but he makes enough appearances in other outlets (TV, online and print) to put him ahead of the pack for the first time.

Pattinson was No. 3 on the index for April, and USA TODAY noted that his star was on the rise as photos from the set of the Twilight sequel, New Moon, began circulating.

And if paparazzi shots weren’t enough, Entertainment Tonight aired official behind-the-scenes video from the set on TV and online.

Tabloids have remained fixated on Pattinson’s relationships with co-stars and possible romantic interests.”

Hmmm interesting that she bundles Entertainment Tonight with the paparazz (Rob I hope this photo is you telling the media “thanks but um you can stop now – I don’t really need that kind of help”).  If you are curious to know who else is on the list click here